The Business Model Canvas


The Business Model Canvas highlights your business model, so you can focus
on your business model segment by segment. This also means you can start
with a brain dump, filling out the segments that spring to your mind at first, and
then work on the empty segments to close the gaps. The following list will help
you brainstorm and compare ideas for your next business.

  1. Key Partners
  • Who are your key partners/suppliers?
  • What are the motivations for the partnerships?

2. Key Activities

  • What key activities does your value proposition require?
  • What activities are important the most in distribution channels,
    customer relationships, revenue stream…?

3. Value Proposition

  • What core value do you deliver to the customer?
  • Which customer needs are you satisfying?

4. Customer Relationship

  • What relationship does the target customer expect you to establish?
  • How can you integrate that into your business in terms of cost and format?

5. Customer Segment

  • Which classes are you creating values for?
  • Who is your most important customer?

6. Key Resource

  • What key resources does your value proposition require?
  • What resources are important the most in distribution channels,
    customer relationships, revenue stream…?

7. Distribution Channel

  • Through which channels that your customers want to be reached?
  • Which channels work best? How much do they cost? How can they
    be integrated into your and your customers’ routines?

8. Cost Structure

  • What are the most cost in your business?
  • Which key resources/ activities are most expensive?

9. Revenue Stream

  • For what value are your customers willing to pay?
  • What and how do they recently pay? How would they prefer to pay?
  • How much does every revenue stream contribute to the overall revenues?